Poker 2

The Challenge:
After a declining membership, Betfair needed to re-imagine their online Poker product and branding. Working in-house, we developed a wide range of bespoke promotional offers and new product brands.

The Solution:
To redesign the online poker product and launch a rebranded site that would attract new customers without alienating existing ones.

The Idea:
We created Betfair Poker 2, the sequel that reinvigorated a tired product and brand.