Brand Launch

The Challenge:
The Big Banana Bread Company was an Australian owned UK startup that spotted an opportunity to create a healthy and nutritious, premium quality range of banana bread with thick cut slices as it’s made in Australia.

The Solution:
To create a simple and fun brand with clear product variants. We needed to drive appetite appeal by housing the product with packaging that was appealing to people that wanted a delicious healthy snack on the go.

The Idea:
We combined an artisan design style with more modern, natural graphic elements and created the ‘Cheeky Monkey’ brand mark. We developed an iconic brand that consumers can quickly identify with, in a variety of contexts. The Big Banana Bread Co brand is designed to inject youthful fun and energy into an otherwise no-frills category.

The Results:
The Big Banana Bread Co won the Great Taste 2014 Award and is now stocked by Crussh Juice Bars, Fortnum & Mason and London Grind.