Frico Range

The Challenge:
After being in Australia for nearly 10 years, Dutch global giant Friesland Campina challenged us to help them grow both product awareness and brand affinity with the Frico range of cheeses, in Woolworths.

The Solution:
Strategically we landed on a three pronged approach. Generate awareness through trusted food sources, encourage support through Social Media and provide as many opportunities as the budget would allow for people to taste the cheeses.

The Idea:
‘The Perfect Partner’ promoted the idea of pairing Frico cheeses with a range of ingredients giving mums much sought after inspirational meal solutions that cater to a range of meals and occasions.

Result:
Engagement levels at 4 times industry standards, with over 2 million cheese loving shoppers engaged with the campaign and more than 40,000 shoppers sampling the product. 98% stated that the product was ‘good to excellent’ with a high chance of purchasing the cheese in the future. Sales increased by more than 100% over the campaign period.