Future Healthy
Activation

The Challenge:
We were tasked with activating the Wellbeing Village Festival at Federation Square on behalf of Vic Health.

The Solution:
With many experiences such as Chello Yoga, Spin Your Smoothie, and Indigenous Weaving Classes being targeted towards adults, our research showed that kids didn’t feel welcome to play in adult spaces, and didn’t feel safe to play freely anywhere at the Wellbeing Village Festival.

The Idea:
By creating a Kids Zone, our activation created an opportunity for kids to engage in active play, while also educating parents with take-home games and activities that emphasised the importance of physical activity for kids.
We created a range of simple and fun games and competitions for kids to engage with all brought to life with simple props and a big helping of personality from our hosts.